Narrow Your Target and Focus

by Erik K. Johnson

I was listening to The Podcast Answer Man (PodcastAnswerMan.com) the other day. He made a great point. He described his audience as podcasters who are serious about the quality of their show and serious about turning their podcast into a business.

He admits that even though he has many hobbyists listening to the show on a regular basis, his show isn’t necessarily targeted toward them. His show is for the serious podcaster.

Your target audience for your show should be just as clearly defined.

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