Nobody Wants To Watch Your Home Movies …
by Erik K. Johnson
Nobody wants to watch your home movies unless they are in them.
If your entire product and marketing strategy is focused on you, it will be very difficult to retain listeners. People are interested in themselves.
Your customer is not interested in your product. She is interested in what your product can do for her. The content of your podcast must relate to your listener at all times. Make sure you position your content from the point of view of your listener.
Focus on your listener. If you are discussing a new truck, your listener doesn’t care that it can pull 10,000 pounds, is the best-selling or is the most dependable in its class. He wants to know if it can pull his boat, if he can load it up with lumber, and if he can be sure he won’t get stuck on the side of the road in the middle of nowhere. Tell him why your features are important to him.
You are wasting your time and listener relationship if you are only focused on you. Nobody wants to watch your home movies unless they are in them.