Be Consistent …
by Erik K. Johnson
To create a solid brand, you need to be consistent. Consistent with your message. Consistent with your promise. Consistent with your image.
When you think of great brands like McDonald’s, Coca Cola and Nike, you can see the evidence of solid consistency. When you walk into McDonald’s, you know exactly what you will get. You’ll get inexpensive hamburgers fast. It doesn’t matter if it is a McDonald’s in Missoula, Montana or Mexico City, Mexico. The brand will be the same. You may experience some small differences in the menu. For the most part, you’ll still get hamburgers, french fries and a Coke. And of course the Big Mac. If you head into a McDonald’s and suddenly find fish n chips or bratwurst as the main entrée, your trust in the brand will be destroyed. You won’t be sure what you’ll get next time you visit.
Your podcast must be just as consistent in order to create a great brand. Your listener must know exactly what they will get each time they listen. They come to your show to receive your promise. Deliver every time. Deliver consistently.
Consistency doesn’t mean lack of variety. It simply means that you always deliver your promise, on your mission statement. McDonald’s offers different sizes. They offer chicken and fish sandwiches. You can get McNuggets. Whichever way, it is always inexpensive food fast when you want it. And the burgers are always there.
You are creating a brand when you are creating your podcast. You need to deliver consistently each time your listener tunes into the show. Foster that strong relationship with your audience. Be consistent.