Be Yourself …

by Erik K. Johnson

Be yourself.

A great podcast is a great relationship. It is just like creating a great brand. In order to develop that solid audience relationship, you must be yourself. You can’t fake it.

When you try to be someone or something you are not, you will not sound authentic. Eventually, the truth will come out.

Have you ever met someone you had admired from afar, only to have them do something that didn’t fit with your image of them? Maybe it was a baseball player, or a movie star, or a politician or a musician. You met them with great expectations of an encounter with your hero only to find out they were rude and average. It turned out they were only being who they thought they should be for the public when really they were someone completely different in real life.

Everyone has their flaws. That is what makes them human. Howard Stern has flaws. He makes his flaws part of his radio show. Domino’s Pizza admitted the errors of their ways with their cheap, low quality pizza. They laid it out for the world to see in their marketing. Your listener will accept your flaws. They will feel like you are “one of them” when you admit to your flaws upfront. Don’t be afraid to expose yourself.

When your listener discovers you are something other than the character you portray, the bond of trust will be demolished. Your relationship will be forever damaged.

Build a solid brand. Be yourself.