Care …

by Erik K. Johnson

Tim Mushey has created a fantastic blog post on caring for your customer. The experience is centered around seeing Van Halen in concert. Tim makes a great point.

It is unfortunate in business today that “going the extra mile” isn’t even necessary to stand out most of the time. Being consistent and delivering on your brand’s promise will usually make you better than most of the competition.

It amazes me that delivering a simple recap after the job is complete to one of our clients can create astonishment on their part. They are so numb to the average lack of care from their other suppliers that any sense of attention will get them to take notice.

I’ve seen many, many bands go through the motions. Not to make excuses. However, It’s like a couple trying to get back together after a breakup. The relationship ended for a reason the first time. Getting together again may be good for a beer. Any longer will probably only make you realize why you broke up in the first place … even when you’re making hundreds of thousands of dollars to do it.

Sell, Lead, Succeed!

I went to a Van Halen concert last spring.  It was a huge letdown after waiting 28 years to see the first incarnation of the band, and I won’t be seeing them again, EVER!If you are not a Van Halen fan that is ok, this is a broader message than just about their music. I have wanted to see The Van Halen brothers with David Lee Roth since I first heard of them as an eleven year old in 1984. I am still not sure how I was able to convince my parents to buy me a cassette tape with a baby smoking on the cover!

The show did not come close to meeting my expectations. Would they have been incredible if I had seen them in late 1984 or early 1985 before they broke up? I have a hunch it would have been amazing. But this is 2012, and it…

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