Are You Building Credibility? …

by Erik K. Johnson

Are you building credibility?

(photo by bakalusha)

Just the other day, I heard a podcast host answering a listener question about a website. The host said, “Click on the ‘FAQ’ tab. I’m not sure if it is above or below the video.” Now, let’s think about this answer. Before the show began, the host knew he was going to answer this specific question. He knew the steps to take in order to solve the listener’s problem. In preparing, he apparently stopped there.

Instead of taking notes and knowing the exact details regarding the answer, he just freestyled and sounded uninformed. In doing so, he sounded like he wasn’t quite sure of the answer. It would have taken him 2 minutes to pull up the website before he began to record and jot down a few notes regarding the answer.

Listen to a podcast like “48 Days To The Work You Love” by Dan Miller. In the show open, Dan lays out the exact e-mail questions he will answer. He has all of the information at his fingertips for each detail he intends to give. He doesn’t stumble. He doesn’t guess. Dan knows exactly what he is going to deliver to his audience. He is prepared and sticks to his plan.

That is what I mean when I say “be prepared”. Get the details down. Stumbling makes you sound unsure of your answer. Nailing the details will give you credibility and make you sound like the expert you are.

— I’d love to help you with your podcast. Post any questions or comments you might have, or e-mail me at Let’s turn your information into engaging entertainment.

Are you building credibility?