Do You Have The Magic? …

by Erik K. Johnson

Do you have the magic?

(photo by Maa-Illustrations)

Production elements create the magic of the podcast. If it is missing, your show will sound flat. Solid, well-placed production elements add that element of show biz.

You can add production elements at various points within your show.

The most common production element is the show open. A well-produced show open will make your podcast sound big time. Cliff Ravenscraft has a very strong show open for “Podcast Answer Man“. His introduction incorporates the show network, explains exactly what the podcast is about and contains some great music and sound effects.

You don’t always need a big voice guy to produce your show open for you. Dave Ramsey does his own show open on a daily basis for four or five million people on “The Dave Ramsey Show”. His theme music provides solid consistency and familiarity for his show.

You can also incorporate production elements within your show to add depth. Adam Carolla has a great producer for his podcast. His guy adds sound effects, audio clips and production elements throughout “The Adam Carolla Show”. It sounds just like the big talk shows. Carolla’s show always delivers.

To incorporate sound effects, you don’t need a full-time producer. You don’t even need to add the effects in real-time. This is show business. Sound effects can always be added in post-production.

A solid show close will put a nice bow on the podcast. The elements of your show close should be similar to those of your open. Dan Miller simply uses the same theme music in his show closing as he uses in the opening of “48 Days To The Work You Love”.

Take the time to find some great production elements for your show. Put in a touch of show biz. Production elements create the magic of the podcast.

I’d love to help you with your podcast. Post any questions or comments you might have, or e-mail me at Let’s turn your information into engaging entertainment.

Do you have the magic?