Keep Yourself Out …

by Erik K. Johnson

Keep yourself out.

(photo by zen2000)

When you have invited a guest to appear on your podcast, your listener is interested in hearing your guest. Your guest is the star.  Keep yourself out of the interview.

If your listener wanted to hear what you think about the subject, there would be no reason to have the guest on your show. You could simply disseminate the information by yourself. There is no problem if you want to provide the information yourself. Just save your guest the time, effort and dignity by leaving them at home.

Many hosts want to show the guest how much they know about the subject. This will sometimes come in the form of long, detailed questions. The host will fill time with personal stories that display their knowledge.

Unless you have invited your guest to debate you on a topic, as an interviewer, your job is to make your guest look good. Don’t invite the guest to appear on your show if you simply want to show how smart you are. Ask your guest questions that will allow them to tell great stories.

David Letterman, Jay Leno, Jimmy Fallon and the other great talk hosts use their monologue to address any topics they want to discuss. When they bring their guests on the show, they ask questions that will elicit great stories. Then, they sit back and listen.  Learn to do the same.

— I’d love to help you with your podcast. Post any questions or comments you might have, or e-mail me at Erik@PodcastTalentCoach.com. Let’s turn your information into engaging entertainment.

Do your homework. Ask wonderful, open-ended questions that set up great stories. Then, sit back and listen. When it comes to interviewing, keep yourself out.

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