First Is Rarely Unique …

by Erik K. Johnson


First is rarely unique.

(photo by alexshebanov)

To create engaging content with your podcast, you need to be unique. Your first idea will rarely be a truly unique idea. That first idea will usually be something you have done or seen in the past.

Keep working the idea. Let it inspire other, more creative ideas. The more often you let your mind explore other options, the more often you will develop truly unique ideas. Don’t settle.

Always attempt to create something unique with your content. Do not settle for your first idea. Push yourself. Brainstorm. Let one idea lead to the next until you have a long list of ideas. Then, select the best idea from the bunch. You will usually find the unique idea further down the list.

If you settle for your first idea, your content will become stale. You will continue to use ideas that have been used in the past. There will be nothing to engage your audience.

— I’d love to help you with your podcast. Post any questions or comments you might have, or e-mail me at Let’s turn your information into engaging entertainment.

Don’t settle for your first idea. Brainstorm until you push past good and find great. First is rarely unique.