Talk To Me, Not At Me …

by Erik K. Johnson


Talk To Me, Not At Me

(photo by Albo)

When you are podcasting, talk “to” your listener.  Don’t talk “at” her.  You are not announcing.  You are having a personal conversation and building a relationship.

Podcasting is an intimate conversation with one person.  The conversation is typically one person speaking into a microphone addressing another single individual.

There may sometimes be hundreds of thousands of people listening.  However, they are all listening by themselves.  Even in an automobile with others listening via communal speakers, the members of the audience are listening alone in their own head.  Each listener is developing their own unique, mental images.

Garrison Keillor paints fantastic, mental pictures for his listeners. On his show “A Prairie Home Companion”, Keillor describes Lake Wobegon as “the little town that time forgot, and the decades cannot improve,” and as the town “where all the women are strong, all the men are good-looking, and all the children are above average.” It is that idealistic, fantasy town where everyone wishes they lived. As you listen to his stories, you get the feeling that Keillor is talking directly to you personally. That approach is the key to personal connections with your listener.

Have a conversation directly with each individual listener collectively.  Put your listener in the moment.  Avoid addressing the group.  Instead of using “hello everyone”, use “hi, how are you?”  Make her feel like you are talking directly to her.  It will make your podcast relationship much stronger.

— I’d love to help you with your podcast. Post any questions or comments you might have, or e-mail me at Let’s turn your information into engaging entertainment.

When you are podcasting, talk “to” your listener.  Don’t talk “at” her.