Content Isn’t King …

by Erik K. Johnson

Content Isn’t King …

You’ve heard it often. Content is King.

That isn’t necessarily true. Content by itself won’t gain you an audience. Content isn’t King. Great content is King.

Don’t wander through your content without any pizzazz.

If your content isn’t great, nothing else matters. The production of your podcast could easily be the best available. You could have all the bells and whistles available in your studio. The marketing of your podcast could be incredibly creative and unique. However, if the content is great, no one will care.

Don’t simply go through the motions creating your content. Find a unique angle. Your take on the subject should be interesting. Make your content stand out using stories, creativity, and personal revelation.

Content won’t attract an audience unless it is great content. When your content is great, you become king. Make it happen.

I’d love to help you with your podcast. Post any questions or comments you might have, or e-mail me at You can also find tools to help you create great content at Let’s turn your information into engaging entertainment.