The Creativity of Podcast Sound …

by Erik K. Johnson


The Creativity of Podcast Sound


Your podcast can rise above the other average podcasts when you use sound in a creative manner. When you add audio effects to your podcast that add to the listening experience, you add an element of show business to your show. Your effects add another level of entertainment to your content.


When a well-placed effect surprises your audience when they least expect it, you will bring a smile to the face of your listener. It also adds depth and context to your story. Great sound brings your story to life.


At the end of his podcast “The School of Podcasting”, Dave Jackson uses a school bell sound effect to conclude the show. It is brilliant. The school bell relates to the title of the show. The sound of the school bell creates the mental picture of a real “school of podcasting”. The audio also brings about a bit of emotional nostalgia.  It is fantastic.


So few people take the time to add creative sound to their show. Most will have music for an intro to the show. Some may even incorporate that music to the close of the podcast as well. Very few will go beyond that point.


To be creative and surprising, you don’t need to add many effects. Two or three sound effects that are well-placed will work. If you overuse effects, you will no longer surprise your audience. One or two pieces of audio that appear at the perfect time will be a delight.


Take the extra step to find a few creative sound effects for your podcast. Place those pieces in your show where they will be unexpected yet entertaining. Your podcast will instantly rise above the average shows of your competition.



I’d love to help you with your podcast. Post any questions or comments you might have, or e-mail me at You can also find tools to help you create great content at Let’s turn your information into engaging entertainment.




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